What was fashionable in the world in the 60s, in Europe, in Switzerland and in Zurich?
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These fashion trends were particularly popular in the 60s.
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Mini Dresses: Short, knee-length dresses were very popular in the 60s. Fashion designer Mary Quant is considered a pioneer of the mini dress, which became a symbol of the Swinging Sixties.
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Slim silhouettes: 60s fashion emphasized a slim and straight silhouette. Sheath dresses and slim-fitting trouser suits were typical of this period.
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Colorful patterns: The 60s were characterized by vibrant colors and eye-catching patterns. Psychedelic patterns, paisley patterns and geometric designs were particularly popular.
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Go-go boots: Go-go boots were knee-high boots with a low heel and became a cult item in the '60s. They were often worn with mini dresses and were symbolic of the emerging fashion style of the time.
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Bell-bottoms: Bell-bottoms became increasingly popular in the mid and late 1960s. These pants were tight on the thighs and flared on the lower leg.
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Hippie fashion: In the late 60s, hippie culture developed, which also gave rise to its own fashion style. Floral dresses, batik patterns, bell-bottoms, vests, fringes and headpieces such as flower wreaths were typical of the hippie look.
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Jackie Kennedy style: The former First Lady of the USA, Jackie Kennedy, shaped the fashion of the 60s with her elegant and fashionable style. She was known for her shorter, chic dresses, her pillbox hats, and her large sunglasses.
With a view to Europe, the following was announced:
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Swinging London: London was an important center for fashion trends in the 60s. The term "Swinging London" was coined to describe the exciting and creative fashion style of the time in the British capital. Designers such as Mary Quant, Biba and Ossie Clark shaped the style of this era.
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Mod Style: The Mod style, which emerged in London in the 60s, also influenced other European cities such as Paris and Rome. Mod style was characterized by a youthful and modern aesthetic, evident in chic knee-length dresses, collarless jackets, skinny trousers and chunky shoes.
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Yé-yé style: In France, the so-called Yé-yé style was popular, which was inspired by the musical movement of the same name. This style featured simple but chic clothing, such as mini dresses, cropped jackets, turtlenecks, and knee-high boots.
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Italian Style: In the 1960s, Italy became an important center of fashion. Designers like Emilio Pucci and Valentino shaped the Italian fashion style of this era. Vibrant colors, luxurious fabrics, elegant silhouettes and sophisticated cuts were characteristic of Italian fashion in the 60s.
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Op Art: The Op Art movement, influenced by artists such as Victor Vasarely and Bridget Riley, also had an impact on the fashion world. Op art patterns based on optical illusions and geometric shapes became popular on dresses, skirts and accessories.
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Hippie fashion: As already mentioned, the hippie movement developed towards the end of the 60s and also had a major influence on fashion in Europe. The hippie style was characterized by colorful, flowing dresses, tie-dye patterns, ethnic influences, fringes, headbands and sandals.
And how was it in Switzerland? What was fashionable here in the 60s?
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Influence from abroad: At that time, Switzerland was heavily influenced by international fashion trends, especially by the fashion metropolis of Paris and the British swinging London. The fashion trends that were popular in these cities were also popular in Switzerland. ¨
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Mod style: The mod style was also popular in Switzerland during the 60s.
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Traditional costumes: In Switzerland, the tradition of traditional costumes continued into the 1960s. However, regional costumes were often adapted to the fashionable zeitgeist by combining traditional elements with modern cuts and colors.
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Elegant Chic: Switzerland was known for its elegant and sophisticated style. Women wore chic sheath dresses, knee-length skirts, blouses with high collars and well-cut suits. Clean lines, high-quality fabrics and a reserved elegance were characteristic of this style.
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Alpine influences: The Alpine landscape and mountaineering had an influence on fashion in Switzerland. Knitwear, such as sweaters and cardigans based on traditional Alpine patterns, were popular. Accessories such as felt hats and cords were also worn inspired by Alpine culture.
- Evening wear: In the 60s, evening wear also became more and more extravagant. Long, flowing dresses with chic details such as sequins, lace or bows could be found in the Swiss fashion world.
- Boutique culture: In the 1960s, numerous boutique shops emerged in Zurich offering fashionable clothing and accessories. These boutiques were meeting places for young people looking for the latest fashion trends.
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Hippie fashion: Towards the end of the 1960s, the hippie movement also developed in Zurich, which brought with it its own fashion style.
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Creative individuality: The fashion trends in Zurich were also characterized by an atmosphere of creative individuality. Young people experimented with different styles and created their own unique looks.
Although I am a self-confessed 70s fan, I would have loved to spend a day in swinging London or chic Paris. Just sit in a street cafe and people watch!
Greetings, your Kate <3